Embrace the Cold, Empower Your Resilience

Welcome to The Ice House, where cold water immersion isn’t just a practice, it’s a path to empowerment. Founded by the visionary duo Max and Kate, the studio is not only offering ice baths and infrared saunas, but empowering the community to embrace the cold and unlock their inner resilience.

Problem Worth Solving

These days, individuals lead busy lives filled with work and various other obligations. While there is a growing interest in maintaining good health, finding the time to prioritize it can be challenging. This issue is particularly pronounced in a bustling metropolis like Dubai, where the daily commute to a wellness center or gym only exacerbates the time constraints.

Our Solution

PROXIMITY

We are conveniently located within walking distance of your office, business location & residential area in DIFC.

BUSY SCHEDULE

Each session typically lasts between 3 and 5 minutes, while the entire experience takes no longer than 15 minutes.

ALL ABOUT HEALTH

Recent peer-reviewed research shows that ice baths bring out health benefits in just 11 minutes of immersion per week.

Our Vision

To be a catalyst for positive change in the health and well-being landscape of Dubai, inspiring generations to embrace the transformative power of cold water immersion.

Our Mission

Through education, innovation, and responsible practices, we aim to become the leading provider of ice bath therapy in Dubai and a trusted resource for promoting a healthier and more balanced lifestyle.

Our Values

INTERGRITY

We uphold the highest ethical standards in all our practices.

COMMUNITY

We foster a sense of belonging & support for our customers.

INNOVATION

We continuously seek new ways to enhance the ice bath experience.

SUSTAINABILITY

We commit to environmental responsibility.

WELL-BEING

We believe in the holistic approach to health and well-being.